A life Less Colourful
Skin whitening is BIG business in the cosmetics industry and so it is no surprise that the research dollars keep pouring in to this market segment. Both ingredient manufacturers and big multinational brand owners are on the hunt for more efficacious ingredients in the bid to find a ‘safe’ and often ‘natural’ alternative to the brutal and potentially disfiguring hydroquinone (which I will talk about briefly later). The reason for the boom in whitening ingredients and formulations is the move towards seeing an even skin tone as a sign of youth. Many of us lust after luminous, bright and light complexions with no age or sun spots and no hyperpigmentation and that is understandable. A clear and even complexion is a very visible and obvious sign of good health and vitality but it is not all good news.
Read all about it here: Sydney Morning Herald Vaseline ‘lightens up’ faces
The other side of this ‘trend’ is the growing demand for whiter skin in non-white populations and I find this very concerning. Whitening products have long been popular in Asia and parts of Africa as darker skin has historically been seen as a mark of low social status exaggerated by hard manual labour and outdoor work. This prejudice is still alive and well in many communities of colour and is being bolstered by the unrelenting influx of barbie-like western imagery and marketing. I have felt uncomfortable with this side of skin lightning for a long time and new technical innovations are making me even more nervous as you will see.
Our skin gets its colour from two places 1) our genes and 2) the environment. Our genetic colour is an expression of our history, our culture, our identity and is passed on through our genes through […]