One of the cosmetic  industry newsletters that I write for recently ran an online poll asking readers if they think that mineral make-ups should be considered natural when these formulations typically contain minerals of synthetic origin. The results were quite surprising considering the number of ‘natural’ minerals around – 80% of the 120 respondents said NO. Interesting!

So why did we get this result and if the majority of the industry (surveyed) don’t agree with the ‘natural’ claim then why are they using it??? So many questions and so little time!  I guess that the best thing to do is to check out what was said and go from there.

Here is the link to the poll which was ran by Special Chemicals For Cosmetics. A global publication for the Cosmetics Industry.

Reason 1: THE LAW WITH REGARD TO CHEMICALS.

I was surprised to learn that in America the use of natural colourant materials is prohibited by law. Apparently this has something to do with the fact that natural pigments can be contaminated with heavy metals, can be of varying quality and are more expensive.   However in Europe the law is different and natural pigments such as Iron Oxides can be used in cosmetic products as long as they meet the specifications for safety.   Here in Australia we tend to follow the European regulations but also have NICNAS – a government body that regulates the chemicals that come into the country. As far as colours go, we are allowed to use the stuff that’s on the European list.

Reason 2: THE LAW WITH REGARD TO MARKETING.

This is more tricky, most countries have something like the ACCC (Australian Competition and Consumer Commission) that regulates what people say about products but […]