When Australia first got wind of  the “YOU PUT 515 CHEMICALS ON YOUR BODY EACH DAY”  article (UK’s Daily Mail November 2009) things went ballistic. How DARE they put chemicals in my products?  Why ARE people trying to kill us?   HELP!

The story was quickly picked up by bloggers and social commentators until as of today, there are 52, 300 articles citing this and most of them are taking it at face value.

Women (not men or children – just WOMEN) put 515 onto our skin every day.

I felt that this useless piece of non-information was worthy of a few harsh words,  I don’t like it when words are used as weapons of mass hysteria, it sucks. You can read more on that here.

So, the argument was put to bed until I stumbled upon a rather lively and interesting debate on Linked In discussing this very thing. In two weeks 91 comments have been posted in response to the post “Did you know that the average consumer puts 515 chemicals on their face/body everyday?”  The post leaves us with a kiss of death by telling us that most products are filled with junk and cancer. 

So it was no wonder that some of the worlds best cosmetic chemists have said NO to fear mongering.

Thank GOODNESS for that!

I am delighted that the cosmetics industry has finally found a social media voice in the form of a few brave souls who will risk life and limb to point out the folly in saying that a product is full of cancer.  It takes a brave soul to take on the “other” cosmetics industry.

In the early 90’s the cosmetic industry’s younger sister hit puberty and the naturals market was born.  It was […]