Kirsten Carriol is a lady in the know.  Not only does she run the  successful Beauty industry focused ” Buzz PR”, she is also the brains behind her soon to be extended Lanolips brand.  Add two babies (1 1/2 and 3 years) into the mix and you have what appears to be wonder woman!  How does she do it? I wanted to find out…

Although she didn’t study science herself, Kirsten was heavily influenced by her biochemist father,  so it was only natural that she would seek his advice when developing her dream lip balm.  Of course, being a chemist he quickly told Kirsten that lanolin was the ONLY ingredient that the balm needed  but with ten years of beauty PR experience behind her  Kirsten knew that a  little bit of magic turns a good product into a great product. Kirsten wanted to take ownership of the formulation in its entirety and spent the last few years researching ingredients and  packaging, gathering up information from cosmetic chemists and industry professionals and checking out new trends in order to deliver something really special to her customers.

Kirsten’s dreams turned into reality earlier this year with the launch of the lanolips balm range. The product has gone from strength to  strength  collecting column inches and rave  reviews around the traps. Her pride in the product just oozes out when you meet her and one can’t help but be swept up in the enthusiasm and joy of it all.

So how does the lady do it all? Well, I was delighted to find out that the key  it would seem, is in realizing early on that you can’t do it all perfectly.  A few e-mails may sit in the in-box […]