If Cosmetic Design Europe are correct we should all be on the lookout for some extreme ethics when we next go shopping.  Quite what extreme ethics are is not clear – I have this picture in my head of remote mountain folk hand grinding their herbs and snowboarding them down to the truck awaiting patiently at the bottom of the hill. No middle men, no fuss.  This may or may not be the case but it makes for an exciting story.

Really though, Fair Trade has been biting at the heals of “organic” for the last couple of years. The Body Shop was onto this way back in the 1970’s making ethics and environmental sustainability the heart of operations.  The story behind the ingredient or packaging was as important as the functionality of the finished product. This philosophy won the hearts and minds of consumers and sent turned the Body Shop into a global phenomenon. Although the body shop has changed ownership (is now owned by L’Oreal) and Dame Anita Roddick has passed away (in 2007) the brand still remains true to its original values.

So, as the pace of the ethical march hots up what should we as consumers expect?

1) Stories.

When the coconut oil in your lip balm has been hand picked by south pacific villagers who via Direct Mico Expelling  extract the virgin oil out right there on the beach, you want to know about it!  Knowing that your non-essential purchase is helping to spread prosperity to places that most need it is not only heartening, its inspiring! Nuilife coconut is one example and I can vouch for the oils quality and enticing aroma.

2) Price  and Supply Variation.

The great thing about fair trade is […]