Aldi

A closer look at Aldi Shampoo

Brand: Protane (a Pantene inspired shampoo for those of us who shop in Aldi and want big brand results for small brand prices)

Brand Owner: Aldi (show me the bargains) supermarket.

Variant: Colour Protect Shampoo (to protect my newly coloured main from the sun)

Why we like it:  Because it is made in Australia, is cost-effective and makes our hair feel and look great. It also smells clean and fresh.

Everything about this brand says “IWANNABEPANTENE” and that is perfectly understandable as Pantene is MEGA BEAST Cosmetic Industry giant Proctor and Gambles best-selling hair care range shifting a scarily bubbly $3 billion worth of bottles each year. Pantene do not sell in Aldi so if Aldi wants a piece of that pie, they have to engage in a little D.I.Y.

Aldi shoppers don’t mind rip off brands because Aldi prides its self on being cheap, practical and locally made rather than aligning its self to the biggest and best ‘names’ in the market. This is good news as Aldi shoppers who already don’t care that their brand’s street cred as almost as low as the brand owners advertising budget (why would they want to pay for a name anyway? ) and can still get the Pantene goodness without having to trawl around another supermarket (we like the one-stop-shop).

But if Aldi shoppers don’t care about brands, why bother copying a big name brand like this? 

Because Pantene has great adverts that are EVERYWHERE. They  show models with lovely long thick hair that has a healthy looking shine. These models also look clean, fresh and in-control. They are WINNERS with good hair and the Aldi shopper wants a piece of that action too.

And to do all of that requires quite a lot of ingredients…..

Ingredients and functions:

Water – the bulk of the product.

Ammonium Lauryl Sulfate, Ammonium Laureth Sulfate –  The things that clean […]

By |September 18th, 2011|Products|3 Comments|

Boy Zone @ Aldi. Eye cream, Duo Lift & Intensive Q10

Aldi has been a long-term favourite of mine for providing good choice, low prices and a rather interesting selection of specials and no, I haven’t been paid to say this I just like it.  So, whenever I pop in I make time to look through the personal care section to see if anything catches my eye.

This week it was the Lacura men range that grabbed me – could it have been the sophisticated and rather stylish packaging or the thrill of discovering some new ingredients?  Nope it was the fact that the products were very cheap –  at $5 for an EYE GEL I wasn’t planning to share this purchase, I was planning to keep it for myself.

So, let’s have a look at what’s inside….

Moisturising Eye Cream.

My first reaction to this product was ‘would a man USE an eye gel?’   Sexist…. me?? I have to admit that I did feel a little disappointed in myself for reinforcing a stereotype but when I came home and asked Mr Bling (the other half) if he wanted to try it he asked ‘what for’ and then started putting it on his upper eye lids  rather than on the bag area.  Asked if he would buy it he said ‘no but you could put it on me if you like’…….  Now, while a one man trial doesn’t count for much as far as market research goes I let myself off the hook for my initial response. 

So, having established that this product would have to come with a Haynes manual I got down to some testing while checking out the ingredients.  The cream is light, quick-breaking (which means the emulsion doesn’t soap at all and breaks down easily when rubbed in) and non-greasy – all good […]