I was flicking through Executive PA magazine the other day and came across this: LOOKISM ON THE RISE article which not only caught my eye but got me thinking. Now, we are only human and as humans we love anything bright and shiny, wholesome and healthy (er, maybe not…) BUT we are on the whole very visually driven. Therefore to hear that your looks can impact on your job chances came as no surprise.
The study being discussed was carried out by the University of Sydney and apparently focused on the jewelry and fashion business sector where “looking the part” is legitimately important. However, I wonder just how far far good looks and no talent would take you….
The study showed that nearly all employers chose employees based on their personality while 84% chose staff based on appearance. Compare that to the 44% that considered the potential employees qualifications and you can see why customer service is often woeful!
While looks (in as much as being neat and tidy, clean and groomed) are important in my book, I would rather be served by someone who knows their product, can address my concerns and process my payment efficiently than one that prefers to be adored.
Getting the balance right is important and a polished corporate image can do wonders for your business. Our advice is to employ people based on their qualifications and interpersonal skills and hire Image Consultant Cosimina to iron out any image issues.
Your customers come in all shapes and sizes and so should your staff!
Feel Great Being You.
[…] have mentioned before about how your looks impact on your job prospects but now it seems that looks can also impact upon how long you keep that job. Yes guys, botox […]
[…] Good looks can get you a better job, can win you friends and can save your ass in a tricky situation. It’s true and it sucks for those of us whose behaviour and looks are less than modelesque. We can’t help ourself, we are hard-wired from birth to love, trust and desire beauty. But at some point we have to get real. […]