What a day, champagne for breakfast, eyebrow rehab @ Benefit Cosmetics,  secret training on new Nivea launch, Orly manicureTrilogy goody bag, Jane Iredale Mineral make-up Elastoplasts for those little mishaps and BRAD NGATA to do our hair!!!!!! It could only be Maxted Thomas and their blogger event. 

A day in the life of a beauty blogger


Maxted Thomas, (PR agency to the stars) knows a thing or two about the power of the blogger and today they celebrated the contribution that us little people make in the rather itchy sounding world of viral marketing. Bloggers do what they do because they love it, say what they say because they believe it and mostly  just sit at home day after day, night after night testing, writing and putting themselves through pain (OK, you couldn’t call it pain) so that you don’t have to.   Like them, I am also driven by some insane inner daemon that demands that I tell you all about my latest beauty discovery and scienteriffic wonder cream. I couldn’t stop even if you tried to pay me………. Well,  I guess I could be open to negotiation on that one!  BUT as altruistic as the blogging world is, it does feel good to get a pat on the back occasionally so thank you Maxted Thomas team. 

And so to the pictures…. 

As you see above  I was  joined by around 40 bloggers at the Benefit beauty store in Paddington for some much-needed brow shaping and tinting. Apparently mine need to go into rehab as I have over plucked and under-nourished my poor little hairy friends – I did have to laugh when the lovely assistant working on me asked me to tell her about my brows.  The only time I really gave them much thought was when I nearly burned them off with my bunsen burner in high school. Now I just pluck away randomly when I get five minutes (which is not often). Then, I usually get interrupted which results in one brow being ‘thinner’ than the other. Do I shape them? Let’s not go there….. 

Nevertheless, after a rather dodgy start I ended up looking rather beautiful (well, I liked it) as you can see above.   

After that we all made our way back to the Brad Ngata salon in Surrey Hills for a feast of beauty inspiration and pampering. I really enjoyed talking to other bloggers, finding out more soon-to-be-launched beauty products and trying out the new stuff – great fun!  I only wish that I had cued up sooner for Brad as I missed having my hair styled by this Iconic hairdresser. Maybe next time….. 

I have been blogging about beauty for the last year and a half and have enjoyed it immensely BUT it has not been easy. I worked out that I wrote around 150,000 words in about 320 articles last year. That is over 600 hours of (mostly unpaid) work!  I love what I do and I have to say that I am one of the lucky ones as my blog is just starting to pay off financially as well as spiritually BUT it has not happened overnight. My advice to wannabe beauty bloggers is work out WHO you are (blog readers want to connect with YOU), WHAT your special area of interest is (new launches, science, girly stuff, natural etc) and HOW  you are going to blog (how much time and money do you have to invest,). You also need to think about where you will get your inspiration as it can be a big ask to churn out fabulous posts day after day, week after week. 

Good luck with it all, keep blogging and see you at the next Beauty Blogging event!