I often get press releases about new product launches and the like and while I feel that I should share them all with you I often don’t.  That’s mainly (but not always) because most press releases aren’t that interesting to be quite honest and I’m pretty sure that most of my readers come here for commentary, insights and info rather than the ‘what’s new’ as there are many other blogs that do that better than me.  Anyway,   today is a little different as I have just received this from ASAP and thought that it would be quite interesting to look at and think through.  So,  here we go.

Winter Radiance With ASAP.

Winter can really challenge the health of our skin, often resulting in dryness and damage. Cold winter air lacks humidity and dries up natural oils in your skin, causing it to lose its moisture. Winter wind chills can also cause chapping and windburn. This leads to rough, cracked skin that can feel tight and uncomfortable. The obvious solution might be to stay inside, but indoor heating also dries out the air. This makes it especially important to use the right skin care products.

Rest assured that ASAP can assist in planning a simple and effective winter skin care regime that will provide the necessary defence to keep the skin looking and feeling its best.

Moisturise & Exfoliate

In the cooler months it is important to layer the skin care just as we layer our clothes. This is particularly relevant to moisturising and increasing hydration levels in the skin. Every morning after cleansing, step up the hydration with an extra rich cream; this should be applied alongside a regular SPF daily moisturiser. Try ASAP advanced hydrating moisturiser, this high-performance, lightweight cream provides the necessary hydration to rejuvenate and repair dry, dehydrated and damaged skin. It contains a proven combination of Vitamins, Antioxidants, and Ceramides to stimulate collagen production and restore the skin. Coenzyme Q10 targets the signs of ageing, it assists to strengthen and protect the capillary network whilst re-energising the skin cells. Added Ceramides also work to bolster the skin’s moisture barrier and help to increase its moisture content.

RB: This all sounds like jolly good advice to me.  Our bodies contain around 70% water and heaters, dry winds and changing temps can dehydrate us quickly.  The ingredients that they are talking about are also pretty good. 

For additional hydration and conditioning, use ASAP ultimate hydration, a super nourishing cream that delivers visible results to dry and prematurely aged skin, while noticeably improving skin elasticity, tone and texture. This emollient rich cream can be applied daily or at night as a moisturising treatment.

RB:  Very dry skin can benefit from a thicker, more nourishing cream but I would note, if your skin is super dry, cracked and raw then I’d be careful with any highly active product as your skin could become very stingy very quickly.  In these cases I use something like an aqueous cream and keep layering it on often. 

Exfoliation is necessary during winter, especially as we add in additional products, which can result in a build up. A regular exfoliation routine will remove the accumulation of dead skin cells and unblock pores. It will also stimulate circulation and prepare the skin for any moisturising and hydrating treatments that follow. For the face try, ASAP daily exfoliating scrub. This popular product contains smooth, round beads and alpha hydroxy acids (AHAs) that work together to gently remove dead skin cells and unclog pores without irritation, while improving penetration for moisturisers and anti-ageing treatments.

For the body, try ASAP revitalising bodyscrub. It contains AHA Glycolic Acid to effectively exfoliate the skin, while stimulating collagen production and cell renewal. The smooth, round exfoliating beads, combined with AHAs, will noticeably refine, repair and revitalise the skin, making it noticeably smoother and more radiant.

RB:  Exfoliating can help with circulation and can boost your radiance but be careful if your skin has got very dry and cracked.  Don’t exfoliate at all if your skin is in that shape, first repair and normalise. 

Protect & Correct

In winter, as the skin becomes more vulnerable to the elements, it is beneficial to include a revitalising serum to counteract any damage that can age the skin. A serum penetrates and hydrates cells in the lower layer of the skin so that when they rise to the surface; they are plumper and healthier, which results in more radiant looking skin.

ASAP Super C serum is a big step forward in the quest to give skin every chance to be at its best, which can be especially challenging in winter. This revitalising serum combines the antioxidant powers of 20% Vitamin C, Idebenone and Pycnogenol, creating a unique formulation that rejuvenates the skin, reduces the effects of ageing, whilst also improving skin tone and texture. It is the ideal daily serum for anyone desiring healthy, glowing skin.

At night, boost the skin with ASAP super A serum. This advanced anti-ageing revitalising treatment protects against the signs of ageing by stimulating cell renewal and collagen production. It provides great results in terms of skin tone and texture. The retinol-enriched formulation, in combination with Vitamin E, makes it the ideal treatment for winter damaged skin that has lost its vitality, elasticity and moisture.

RB:  This all sounds good too.  Vitamin A is a great skin repair vitamin and can help to reduce wrinkles and age spots.  Just be aware that vitamin A breaks down with air and water very quickly – in just a couple of months the active part can be all gone.  Be sure to store any vitamin A containing products carefully and use them quickly (but as prescribed as you don’t want to over do it).

SPF protection is also a significant part of an effective winter skin care routine. ASAP makes it easy to maintain the necessary defence against harmful winter UV rays with ASAP sheer tint moisturiser SPF15. This light textured, hydrating, tinted moisturiser provides protection against harmful UVA and UVB rays. Scientifically formulated and enriched with natural antioxidants, Pomegranate and White Tea, for healthy looking skin, this beauty essential combines the benefits of great skin care with a light sun kissed foundation for a complexion that glows.

RB:  In Australia the dry, fresh and clear winter days can be a killer in terms of sun damage so yes I agree,  sun protection in winter is a must and when it comes to sun protection, broad spectrum is the term to look out for (UVA and UVB coverage as discussed above). 

For additional SPF15 protection and flawless coverage, try asap pure mineral make-up, featuring revolutionary skin brightening active, chromabrightTM and Hyaluronic Acid Microspheres, to help reduce the signs of ageing. asap pure mineral make-up blends in naturally to minimise the appearance of those winter concerns whilst caring for the skin.

RB:  I have tested mineral make-up for SPF in the lab and they work very well, especially if placed over a hydrating cream base. 

Proudly Australian made and owned, ASAP Skin Products keeps the process simple by offering a concise range of easy-to-use, effective products, suitable for all skin types. With ASAP it is easy to achieve healthy radiant skin for every season. ASAP is exclusively available from skin care professionals including plastic surgeons, physicians, dermatologists and beauty therapists nationally.

RB: Overall I quite like this range as it is made to a high standard and contains a sensible range of actives with good efficacy data.  The fact that it is Australian made is good for all of us locals and as I have seen it in plenty of medi spa’s and laser clinics which I do think is important as their business rests on results.   Worth a try but do go easy with your skin care this winter,  especially if your skin is struggling.

For additional product information, imagery or sample requests please contact Jonathan Correll at ASAP Skin Products on (03) 8683 3333 or email creative@asapskinproducts.com